Outpost Cold Brewed Coffee was formed over summer 2013 to fit the founders' active, on-the-go, Southern California lifestyles. They currently bottle cold brew, making the coffee they love portable and ready to drink anytime.
Their attitude is to keep things simple and utilitarian by having an extreme focus on high quality ingredients.
The goal of the packaging is to be an honest representation of the products and the company.
http://www.theoutpost.co
As the world’s leading alternative payment system, PayPal quickly outgrew its parent company eBay inc. The engineers’ entrepreneurial spirit advanced PayPal’s technology beyond the brand. Without succinct communication, clarity of message, and pertinent, trustworthy design, the myriad of services developed were not being utilized by users, creating confusion towards PayPal’s true value.
The brand touched all aspects of the company’s flourishing services, products and culture.
Thusly, the program required extensive research, prolific design iterations, and successful integration of all teams across the globe.
Solution:
An innovation driven, consumer aware financial institution, breaking all molds of tradition.
Only a few items can be shared from the 5+ year engagement of highly confidential projects.
*Active as Senior Creative Strategist @ Innovation Protocol
Traditionally know as a payroll organization, ADP offers a slew of other services that were virtually unknown to the public through acquisitions and rapid technology development.
To effectively and efficiently communicate these additional services, they were bundled together in a suite focused on empowering the CFO. This dashboard needed a brand that was simple and approachable. Given the content and extreme use of industry jargon—the challenge was on.
Solution:
Develop a brand for consumers and award winning communication tools for leadership and the sales team.
http://adp.ipstaging.com
*Active as Senior Creative Strategist @ Innovation Protocol
The in-depth brand development program included discovery, brand positioning, and an extensive visual overhaul. The research dove into consumer behavior, salon visits, personal interviews, competitor audits, industry trends, packaging explorations, fashion branding education, with extensive creative workshops involving key stakeholders from both teams.
This process resulted in an updated internal mantra, visual identity, redesigned bottles, packaging, website, and advertising.
ORLY’s new logo emphasizes simple, sophistication while being more legible in all executions through the strong, grounded letterforms.
https://www.orlybeauty.com
*Active as Senior Creative Strategist @ Innovation Protocol
The American producer of film, television, and music presented a challenge: to create a short, quick mnemonic device for naming their upcoming digital entertainment management platform.
Solution:
In-depth Naming Strategy
Primary project confidential. For more details please contact me.
*Active as Senior Creative Strategist @ Innovation Protocol
Facilitated creative workshops to develop a brand strategy around consumer research data.
Primary project confidential. For more details please contact me.
*Active as Senior Creative Strategist @ Innovation Protocol
X.commerce is the first open commerce platform combining the best technologies of major financial and eCommerce organizations such as: Magento, Shopify, eBay, and PayPal.
The goal was to create a centralized hub for developers and merchants to collaborate and build highly integrated retail / technology experiences for consumers and businesses.
Solution:
Discovery, Verbal and Visual System, Marketing, Web, Global Team and Partner Training, Event Launch Strategy, and Execution
http://www.x.com
*Active as Senior Creative Strategist @ Innovation Protocol
America Learns enables high-performance social change and service operations to improve their business processes through a suite of data driven functionality.
Growing beyond their current non-profit focused clientele, America Learns needed a brand experience that global institutions could trust.
Solution:
Discovery, Verbal and Visual System (positioning, tagline, mission, vision, logo, imagery, illustrations, and iconography) & Experience (website and brand film)
http://www.americalearns.net
Omid Tech, formerly Omid Inc, was looking to refresh their image and web experience. Esteemed as "highly reliable and trustworthy" by their clients, the brand needed an authentic, direct message that said both without actually saying both.
Solution:
Show their expertise and the simplicity that comes from a partner who ensures your technology, like your business, is Always On.
http://www.omidtech.com
Personal trainer Brian Montano believes that we can all be more fit. His goal is to encourage a fit lifestyle through body health, mental health, and everyday spirit health. BeMoreFit is about being more everyday in every activity: from eating right to exercising more to getting out and doing what you love.
Solution in Progress:
Brand Development (verbal and visual identity), Brand Marketing, and Business Strategy
Jewish Student Connection is a national program dedicated to mentoring and developing high school students through a modern understanding of their Jewish faith.
The organization recently branched out from its parent company and was looking for an identity that helped define the organization, provide clarity to all members, and inspire the youth to participate.
As a highly localized non-profit, the brand development process needed to include the ability to customize and grow.
Solution:
A flexible, dynamic symbol allowing for a variety of usage and interpretation, while directly referencing the brand's positioning statement.
http://www.myjsc.org
*Active as Senior Creative Strategist @ Innovation Protocol
The University of West Los Angeles is a private graduate school dedicated to helping the under dog. They realize that many who want to be more, often don't get the chance; especially when it comes to the traditions of law education. Their goal is to offer courses and programs which fit their students already busy lives using new technology to create online classes and personalized schedules.
The brand development project resulted in an inspiring identity of the revolutionaries and spirited believers who continue to enroll and push the institution forward: Strength in Knowledge.
http://www.uwla.edu/
*Active as Senior Creative Strategist @ Innovation Protocol
LA Goal is a non-profit organization that will touch your heart. They assist adults with developmental disabilities thrive in the world. When most would turn away, LA Goal teaches life skills and practical training to reach independence. The really fun part, all of the students express themselves through beautiful art.
The brand embraces the unique culture and creation of each artist, through a tapestry of customized paintings for the brand's typography and constantly evolving logo.
Project Details:
Discovery, Verbal and Visual System Development, Marketing Materials, & Website.
http://www.lagoal.org
*Active as Senior Creative Strategist @ Innovation Protocol
A philanthropic non-profit organization that gathers young entrepreneurs to share and collaborate.
Solution:
Discovery, Verbal & Visual System, Marketing Collateral, and Digital Media
http://www.legacyfoundation.org
*Active as Senior Creative Strategist @ Innovation Protocol
SpaRitual is an all-natural, organic beauty care brand. As with the slow food movement, where the quality of ingredients are premium, SpaRitual empowers women to feel and look beautiful while taking care of their body, mind, and spirit.
The brand development included:
Discovery, Verbal & Visual System, Marketing, and Packaging Design
*Active as Senior Creative Strategist @ Innovation Protocol
As the Creative Director of Innovation Protocol, I had the privilege to help founder, Sasha Strauss, build a consultancy of one, to a thriving, national team whose clientele includes some of the most distinguished brands in the world—ranging from small, local non-profits to Fortune 100s.
During the seven years, I helped shape the creative process, the creative talent, and touched a variety of clients' hearts through the creative initiatives of business communcation.
The organization has won many esteemed awards through all the years and holds a special place in my experience as a creative professional.
Details:
Leadership, Team Management, Business Development, Marketing, Digital Communications, Process Operations, Budget / Financials, Legal, Brand Identity, and — Fun
http://www.innovationprotocol.com
